hypothesis has criticized and being questioned, For example, figure 4 shows followers only received message from opinion leader. They concluded that only 5 of the people changed their voting behavior as a result of these media messages. Choose a Membership Plan, emma Taylor online, hi there! In term of media, Uses and Gratifications (U G) Theory and two-step flow theory are the essential approaches of understanding the audiences. In other words, audience should be an active role to use media for pursues their own needs.
There are several advantage for doing audience research.
For instance, terms that would be clear to one audience would need to be defined for another.
Most poems, stories, and plays, as well as many essays, fall into this category.
Moreover, we might get confuse who is the essays student council opinion leader. The media competes with other sources of need satisfaction.' (ibid.) is the third assumption of. Through this theory of U G, we can understand what people do with the media, how audience satisfy their need by using media to establish such needs and why people using different kinds of media or communication such as radio and television. As an insider, my character is a part of the weight lifting community rather than just an observer. How do human analyse and affect by the text? Choose an optimal rate and be sure to get the unlimited number of samples immediately without having to wait in the waiting list.